About me

My mission is to increase access to arts and culture programming by marketing the right program to the right people at the right price. I attempt to work in this field by following nine arts marketing provocations:

1. I will respect the artistic vision, but be honest about expectations
2. I will be data-driven and work with artists to develop work for the right audience
3. I will use data to be strategic in my expenditure of human and financial resources
4. I will share the stories of the creators, makers and curators
5. I will engage in two-way conversations in the media where they need to take place to cultivate new audiences and connect with current audiences
6. I will advocate for funding partnerships to ensure organizational stability
7. I will promote a learning environment and constantly evaluate the way we work
8. I will develop key performance indicators that measure financial, artistic and wellbeing return on investment
9. I will share my knowledge and experiences with others

My team at the City of Kingston offer free marketing audits and planning services to cultural organizations in Kingston. Contact me to learn more about our Open Office program.